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3 Easy Questions To Answer For Your First Blog Post
Last week I wrote about the biggest reasons people don’t do social media. The majority of respondents to my highly unscientific poll stated lack of time, uncertainty of the value and not being sure...
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Blogging: You Are More Than Your Profession
With the mass of content in the blogosphere it is rare, if ever anymore, that something makes me jump out of my seat. However when I came across this post from Pam Moore, I read it and it actually made...
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How To Write Your First Blog
I have spent the past week sunning myself around a pool, high in the Italian hills of Giaole in Chainti, Tuscany. For the last 30 years I have been convinced that I cannot hold my breath under water...
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Blogging 101: How To Blog In 5 Easy Steps
I am fresh off of a trip from IKEA where we purchased a selection of put-it-together-yourself furniture! Many of my friends and other shoppers avoid IKEA for the simple reason of not knowing how to put...
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Digital Business: Add A Touch Of Personal
Is it okay for a B2B or any business for that matter to create and share content that is more “personal” in nature? If so, how should we approach this as part of our content strategy. I was speaking...
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The Reason We Write
Since the dawn of the Internet, I have been keenly aware that writing well in the digital age requires us to evolve from the skills we first learned with a pen and paper. The freedom to share our ideas...
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6 Marketing Secrets Every Blogger Should Know
Blogging has emerged as a necessary practice for any business or organization looking to beef up their web presence. Consistently updating your domain with fresh, engaging content is great for your...
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5 Hot Marketing Tricks: Ways To Make Visitors Read And Share
In the world of blogging, how you present yourself is going to make a difference in how you stand out from the crowded blogging landscape. While it may seem impossible now to pick a blog topic that...
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How To Avoid Getting Stuck On Your Next Blog Entry
Here at Grammar Chic, Inc., we routinely weigh in on the supreme importance of regular business blogging. Your blog is the cornerstone of your content marketing campaign, and we believe that blogging...
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How SAP’s Business Innovation Blog Leverages Content Marketing To Increase...
We’ve been promoting content marketing to anyone who will listen for the last few years. Some businesses have been early adopters and seen great results. Some have dipped their toe in the water,...
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The Beginner’s Guide To Business Blogging
It’s easy to assume, at this point in time, that pretty much all companies have their own blogs—simply because articles about the importance of business blogging are so numerous. (And yes: We’ve...
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How To Blog About A Boring Industry
Last week, the Grammar Chic blog raised a common question: Is your brand too boring for content marketing? You can probably guess what our answer was, even if you haven’t yet read our blog: No, there...
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Four Reasons Why Your Company Should Have A Blog
The Internet rapidly became the primary means of communication between consumers and vendors — whether it be for sharing information or selling products and services. Consequently, the need arose for...
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Have You Ever Tried To Convince A Gen X’er To Blog?
One of my responsibilities is to support my co-workers in all things social media. Most of those I support are Boomers and Gen X’ers. While convincing them that promoting their marketing programs via...
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How To Evaluate A Guest Blogging Opportunity
For as long as there have been business blogs and online marketing strategies, there has been guest posting—a critical component in any company’s digital marketing endeavor. Once upon a time, guest...
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The Top 100 Bloggers On Triberr [INFOGRAPHIC]
Are you looking for a way to get more people to share your blog posts? And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have...
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Blog Content Creation: Idea Seeding
Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline. While it’s tempting to think...
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Blogging At The Intersection Of Relevance
How often do you read a blog post that was just not relevant? Or from the blog writer’s perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives?...
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Launch Like ProBlogger: 6 Ways To Build Buzz Around Your Blog Post
We’ve all been on that epic blog that has us searching for the sign-up button right away. We zip through a few posts and decide that we need more as soon as the author publishes again. It’s exciting,...
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How To Optimize Post Content Everywhere [INFOGRAPHIC]
I’ve talked about how to optimize post content earlier, but the dynamic nature of social platforms means that what makes a post perfect varies over time. Plus, this infographic was just too great to...
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How To Keep A Reader Engaged With Your Blog Content, From Start To Finish
A high bounce rate is a common problem for many websites, often indicating a lack of interest in your content or a bad user experience. If the bounce rate for your website is 60 percent, that means...
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Writing Content Titles: 10 Tips To Increase Your Page Views
First impressions are everything, and in the content marketing assets we create, our best chances to capture connections at first click-through are in crafting captivating, compelling titles. Though it...
View ArticleHow 30 Days And A Blog Can Solve Organizations’ Most Important Problem [VIDEO]
In today’s world of rapid and disruptive innovations in technology that are shaping the future of business, survival of the fittest has never been more relevant. Embracing new technology that will make...
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What To Do When Nobody’s Reading Your Content
If a tree falls in the woods and nobody’s around, does it make a sound? And if you produce unique, compelling content for your business but nobody reads it, does it make a difference? We’ll tell you...
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3 Blog Archetypes: Writing For Results
Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style,...
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Link Building Strategies: How To Use Links Effectively In Your Blog Posts
The success of any blog lies in the many details that go into the editorial strategy driving it, and one of the most important aspects is the utilization of links. Links are often viewed as merely a...
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How Blogging Actually Pays Off
Writing often serves many purposes. Whether you are the Martha Stewart of your social circle, the gadget enthusiast always eyeing the next best operating system, or the travel aficionado on a constant...
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65 Experts Chime In On How To Stay Motivated To Write
One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to...
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4 Tests For Auditioning Your Posts
Have you ever considered whether you should comment on a post that mentions you or your organization? As a leader, have you ever been concerned that someone in your organization might choose to respond...
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Test By Test, Web Psychology Insights Are Revealed
One of the things I love the most about online testing is the ability to understand behavioral tendencies of web surfers as an outcome of hard data. The SAP Innovation Lab, a unit within SAP’s...
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How Content Marketing Is Changing The Face Of PR
The public relations industry experienced significant growth during the last decade and demonstrated an impressive adaptability to new technological advancements. With the rise of social media,...
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What To Do When Your Blog Bombs
Writing a post for your company blog is something that requires a certain investment of time; whether it takes you 20 minutes or two hours, it’s time that you might otherwise have spent doing something...
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Do You Still Believe Categories And Tags Kill SEO?
If you’re a WordPress user, or using many other CMS (content management systems), you’re offered space to enter categories and tags to your post. Maybe you don’t use them — which is a missed...
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A 7-Point Checklist For Your New Business Blog
Another holiday season brings with it the promise of a new year; new opportunities; new marketing endeavors; and, for many small business owners, a new blog. We all know by now that companies need...
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If You Blog And No One Reads It, Did You Really Write It?
If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of...
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Are Your Blog Posts Readable?
Last week, the Grammar Chic, Inc. team offered a few tips for businesses just getting into the blogging routine. Today, we’re going to hone in on an important concept for new and seasoned business...
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How To Drive Quality Leads From Your Blog Content
Too often, marketers get caught up in buzzwords and one-off trends instead of really focusing on how their efforts are driving long-term results. If a marketer is focused on creating content for the...
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Is Reconsidering Blogging Values Important For Improved Productivity?
Do you know that all your content marketing efforts will go in vain if you do not reconsider your company’s blogging values? Blogging is an integral part of content marketing program and it is...
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Write Better Blog Titles Using Data-Driven Strategies
Think back to the last blog post you published on your company’s blog site. Did you put a lot of thought into writing the title? Most people click on the “publish post” button without even thinking...
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