Think back to the last blog post you published on your company’s blog site. Did you put a lot of thought into writing the title?
Most people click on the “publish post” button without even thinking twice about the title they just entered.
Your post titles are directly responsible for your click-through rate. Well-thought-out blog titles earn much higher click-through rates than poorly written ones. Your titles are the very first parts of your content that prospects come in contact with, so they can determine whether that prospect reads your content or skips over it in favor of another website.
Rather than simply advising you to write better titles, my company teamed up with HubSpot to show you how, in the infographic below. Learn what words you should use to improve content engagement, along with what title lengths work best for social, search, CTR, and post-engagement.
Infographic by Market Domination Media
